5 Steps , 5 Stars!!!

Absolutely good, short and precise help for every musician who is already starting to build a career as a soloist or chamber music ensemble or something else. (...) What I like most is that he is able to really motivate you for this and show you reasons why this is so important. Everything is easy to understand and exercises are included.

Claudia Jope

How can you…

… Play more concerts?

… Increase the size of your audience?

… Sense the meaning behind what you’re doing?

… Know in which direction you have to go to further your career?

… Increase your income?

It doesn’t matter if you’re trying to build a career as a soloist, create a new ensemble or orchestra, organizing concerts or a festival…or you’re already doing one of these, This book and its exercises are going to take you by the hand and help you to discover your true artistic personality and start to enjoy the benefits of having a well-defined artistic DNA.

7 benefits provided by you Artistic DNA

1- Know how to stand out from the crowd.

2- Have a path forward, a clear direction.

3- Gain in clarity.

4-Know when to say “No, thank you.” (guilty free)

5- Save in marketing and promotion budget.

6- Check the viability of your project, even before starting!

7- Allow to express yourself the way you truly are.

Who should read this book?

Everyone involved in creating and delivering a musical experience.





Music Entrepreneurs


The best book a musician can have! Step by step you are building your DNA and as a result you understand yourself and your background. It is not just a book, it's a complete guide for every musician. Neither if you are lost or not in the music world, this book will help you a lot. You must read it! Clear and simple language and always to the point.

Lídia Alonso