You need new photos for your website, but you don’t know how to begin. You keep asking yourself:
Can I capture the real “me” through the photograph?
How do I take the best photos possible?
How will this help boost my career?
Don’t worry! This is a very common dilemma at certain stages in an artists’ career. In this post, I will provide you with all the necessary steps to enable you to communicate your artistic personality successfully through your images.
We all agree that we are visual beings, right?
We are constantly bombarded by visual imagery. According to scientists, between 80-90% of the sensory information we receive in our brains comes from vision. Plus, everyone knows that good photos are crucial and that having them can provide a boost to our career.
Before listening to our concert, our audience sees our website, our photos on posters, programs, flyers, etc. That image or photograph of us is the first impression that will influence the way that they listen to us!
Now that you understand the power of communication that an image contains, first I will explain to you what is NOT necessary to do.
The 3 Don’ts!
1. Do not take funny photos and pose for them to make you appear likable.
Unless your music is meant to be humorous and when listening to it the audience is supposed to laugh, avoid these kinds of photos! Some musicians use this type of unnatural or posed images when they are just starting out. These sorts of images are not something new anymore. If your musical experience does not compliment the image, then you can transmit to your potential listeners a very empty and simplistic message: not a profound and thoughtful one.
2. Do not try to be something that you are not.
Don’t give up your personal identity, by trying to do something that is out of character.
3. Only do something new and surprising IF it compliments your personality.
Be authentic! If new and surprising portrays a part of your true personality, then by all means, do that. If not, avoid it!
“To thine own self be true” is as true now as it was during Shakespeare’s time.
Now, let’s talk about what IS necessary for you to capture in your photographs so that you can create effective representational photos. In other words:
The 3 Dos!
1. Know the message you want to communicate
Music is a language, right? An image is also a language – a visual language. A language serves to communicate things to us.
Can you imagine shouting senseless phrases in the street? You may attract attention, but if people passing by do not understand what you are saying, then there is no message. It’s empty and they will continue walking. By shouting nonsense, you did not provide them with a noteworthy or memorable experience.
Your photos work the same way!
A photo without a message to pass on to your audience is meaningless. - Tweet this
2. Craft your visual image carefully!
Communication is not decoration. All the elements that are part of your photographic image tell your personal story. It tells people who you are.
Do not take them lightly! Your face, your position, the clothes you wear, your shoes, your instrument: From top to bottom, every little detail counts!
Every detail must be given equal attention if you want to communicate effectively to your potential audience. Nothing should be left to chance. Do not include things because, “it looks good.” There should be a reason for everything when you are communicating visually, just as when you are communicating verbally.
This is a common error and can communicate an erroneous message to the public.
Ensure that every detail supports exactly what you want to express.
3. Ask yourself what makes you unique or different.
If you are able to answer this question, you will be on the right path to know how to capture the essence of who you are and communicate that message through your photos.
Don’t focus on what everybody else does. Stay focused on you!
Reach deep inside yourself and find what makes you unique, what makes you distinct and relevant, (better, exceptional!) to your potential audience.
Look for a friend or photographer in whom you have confidence that can craft your photos in the form that best matches your message.
Your photo must distil the essence of your personality and visually express that image.
Don’t miss this unique, and critical, opportunity to explain who you are and what you stand for before the audience listens to your music.
If you still don’t know where to start, try, “The Ultimate Checklist to Uncover Your Story.”
You can download it for free here: