Attention all classical musicians website owners! Today, constructing or owning a website does not require you to be an IT expert. There are millions of websites on the World Wide Web today, and you can be a part of that.
The critical issue: How can you get people to visit your site and not get lost trying to find your one lone website among the millions of others?
I am going to show you how.
Increasing your web traffic in order to promote your brand or increase your sales is easy – if you know how to do it.
Follow the suggestions in this post and watch your visitor counts and brand awareness start to grow exponentially!
1 Simplify Your Navigation
You want your site to be user-friendly. Too many options and tabs will often make people move on to the next site as they can get easily confused.
To ensure simplicity, do not use more than six navigation links. Make sure that the menu items are written in clear, simple language that everyone can quickly recognize and understand. Refrain from using two words when one will do.
For example, "Concerts" is better than "My Tour." "Contact" is better than "Say Hello."
Try not to be overly clever. People visiting to your website for the first time do not want to be challenged. They want an easy and seamless experience – otherwise they will move on and likely never return. To keep your website visitors coming back for more try these tips:
- The quicker or fewer clicks it takes for a visitor to access a page on your website from your homepage, the better.
- Use your analytics regularly. If one of your pages gets little to no traffic, delete it and try something else.
- Consolidate similar pages using one navigation item (i.e. drop-down menu). Try putting Photos, Video, and Audio Clips together under Media.
- Decide which pages are the most important to you and your visitors then include them on your home page.
2 Think like a Designer
You are a musician and I promise to you that a degree in design is not necessary to create a classy-looking website. There are many free, customizable web templates available and little excuse for publishing a poorly-designed site.
The web is such a visual medium that if you want to stand out, your site needs to be professional and stylish all in one. (Tweet this)
Changing a few minor things on your website can improve your site design ten-fold. Oftentimes, the best design does not call attention to itself. Follow these simple tips to elevate your website to the next level of professionalism:
- Consistency is key to brand recognition: Use a site like www.colourlovers.com or www.kuler.com to pick out a stellar palette of just a few colors. They give you the color code to copy and paste into your editor.
- If your photos have a dominant color, go with it. Changing the photos can initiate color changes, but for branding purposes, it is best to stick with one color palette.
- Add photos whenever possible. Though professional photos are ideal, a beautiful smartphone snap can do the trick in a pinch. Use panoramic background images and large banner photos. If you can’t use your own breathtaking images, check out sites like: www.josepmolina-stockphotos.net www.istockphoto.com, or www.shutterstock.com to purchase professional stock photos.
- Choose a font and font size and stick to it! Random changes within text make it hard to read and create an inconsistent web experience. Googling "best font combinations" can provide you with plenty of inspiration to get started.
3 Be Mobile and Tablet Friendly
Currently 60% of web traffic originates from smartphone and tablet devices. If your website is not mobile-compatible, you are neglecting 6 out of every 10 potential visitors to your site.
The best solution for creating a mobile and tablet-friendly website is to use responsive design. As Google’s recommended format, responsive design will automatically resize to any screen size— eliminating the need to pinch-and-zoom just to read text.
- Search your site using an array of the most popular smartphones and tablets.
- Do a run-through of your site: Can you read the text on your site without zooming? Can you easily navigate through the site by touch?
4 Socialize Your Website
This may seem intuitive, but it must be said. Social media is colossal on the World Wide Web- it is the means of staying connected, informed, and interested in the world around us.
If you, your organization, or website isn’t social, you are losing out on tons of traffic. (Tweet this)
At the very least, have “follow” buttons so that people can find you on social networks like Facebook and Twitter and “share” buttons so they can share your content.
Adding Follow Buttons
Social media icons make engaging with your brand fun and easy for site visitors. The downside is that people have grown used to seeing those generic Facebook and Twitter icons. Spice up the icon design, make them POP! Instead of saying “Follow me on Twitter” or “Follow me on Facebook,” try:
“Follow me on Twitter and get updates and crazy discount deals” or “Follow me on Facebook to get all my new videos before everyone else!”
Adding Share Buttons
Squarespace websites have built-in share buttons that just need to be activated. Alternatively, SumoMe, as previously mentioned is a free service that makes adding share buttons and call to actions to your website extremely quick and easy.
5 Add a Press Kit
Provide bloggers and journalists the essentials for writing about you and talking about your brand.
With a downloadable press kit you will have control over which photos you want used in the media. (Tweet this)
Create a zip folder that includes:
- One-sheet bio. Tell them about you, your work history, and your purpose.
- 2 or 3 high-res photos (at least 300 dpi) of yourself/your group.
- Your logo, if available.
- You may want to include any articles or reviews that might be useful to a journalist or blogger. Only the best 2-3 articles or links!
- Upload the folder and link it to your “Press” or “About” page.
- Within your kit, there are a couple ways to be sure you present yourself in the best light possible:
- Be fresh and interesting with your photos and avoid cliché backgrounds
- Compose a thrilling bio that expresses the essence of you; tell wild tales of how you got to where you are, and your philosophy on life. The press always love a great story!