In this post, I want to share with you an easy way to use storytelling to help you positively connect with your audience. Your storytelling will help you make a deeper, more meaningful, connection with the audience; ultimately allowing you to book more concerts.
Don't you know how to tell stories? Sure you do! You are already doing it! I will show you want I mean.
Let’s start by talking about exactly what storytelling is.
Storytelling has many definitions. One of the more technical states, “Storytelling is the art of telling a story using sensory language presented in a way that conveys to the listeners the ability to internalize, understand and create personal meaning of the message.”
A simpler way of putting it is that, “story telling is the most efficient way to merge meaning and emotions.”
Storytelling helps you spread your message. Is it something highly sophisticated? No! The caveman did it with his cave paintings just as effectively as storytelling is done today.
Storytelling has been used for thousands of years by politicians, religious leaders and others to help convey their message.
Now, you may ask yourself, what exactly is a good story?
A good story evokes a positive emotional reaction in your audience. A good story engages the listener, excites him or her in a positive way. It inspires them. It makes them desire to hear more of you and your music.
Your audience doesn’t come to your concert for the music you play. They’ll come to be part of the event and part of your story. Touch them with your storytelling, and you will become part of their life.
What elements should your story have?
A good story has tragedy & triumph (Tweet this)
Everyone is unique and has a different story to tell. We love to understand the origin of things. We want to know why people do the things that they do, what moves them, what profoundly inspires us!
So here are two key elements that you should include in your storytelling:
Tragedy: Your story should have examples of adversity, challenges, difficulties and other elements of tension in your life. What sort of things did you have to overcome to get to where you are now? What sort of misfortunes, hardships or failures occurred that profoundly affected you.(this will help your audience empathize with you, as they will identify with your situation)
Triumph: What lessons did you learn from experiencing these events? How did you overcome these hardships or failures? People love to know about how someone overcame some of life’s tragedies and what they learned from doing so (this will inspire your audience and they will want to know more about you).
La Voilà! You are on your way to creating your story.
If you are a musician, then you are a storyteller! (Tweet this)
Music is a story, isn’t it? Then, you are a storyteller!
How can I tell my story? Use your concerts!
You may be thinking, but how do I do this? It’s easy. There are lots of ways to tell your story. You can use blogs, your website, videos, social networks, interviews and, most important of all, use your concerts!
The audience loves it when a musician shares a part of his or her life story with their audience. It makes it easier to connect with you and your music. Just remember, make it short ;)
Demonstrate to the listeners how human you are. You, like them have experienced triumphs and tragedies in your life. They more honest and sincere you are, the more they will want to hear.
Remember, a good story should:
Contain an element that triggers a positive emotion in your audience
Shares your values, demonstrates your artistic DNA
Uses a language based on honesty and authenticity
Gives the audience a sense of your virtues as an artist and what makes you different than all the rest
Provides the audience with a positive lesson, positive emotions that add value to their lives
Don't know where to start?
Download my free guide: "Hot to find your story - The Ultimate Checklist"
By telling your story, you are expressing your humanity to the audience. Earn their trust by showing them how much you are like them, yet also how you still are an individual.
You can succeed in making your connection with your audience stronger through your storytelling.
If you achieve it, your audience will be unable to contemplate a world without you and your music.
You’ll have a happier audience at the same time that you’ll bringing a new dimension to the musical experience!